Article

The Strategic Analysis of Grab's strategic dominance in Southeast Asia

Zexiang Wang^1,*

¹NUS Business School, National University of Singapore, Singapore

^*Correspondence: Zexiang Wang E-mail: e1142939@u.nus.edu

Received: 2024-07-12Revised: 2024-07-21Accepted: 2024-08-02Published: 2024-08-30

J. Int. Eco. Glo. Gov. 2024, 1(3), 59-71; https://doi.org/10.12414/jiegg.240252

Abstract

The study delves into the strategic initiatives that have allowed Grab to achieve dominance in the Southeast Asian market since its launch in 2012. Initially a ride-hailing service app, Grab has transformed into a super app that now includes food delivery, digital payments, logistics, and financial services. Key to this success is the integration of diverse services into a single platform, a strong localization strategy that adapts to the unique needs of each market, and a focus on digital innovation through advanced technology and data analysis. This research underscores the importance of continuous adaptation, technological progress, and strategic partnerships. Grab's journey highlights the benefits of building a versatile, user-centric ecosystem and provides valuable insights for businesses looking to succeed in dynamic and diverse markets.

Keywords: Grab, Southeast Asian Market, Strategic Analysis

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Funding

None.

Conflicts of Interest:

The authors declare that they have no conflicts of interest to report regarding the present study.

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